The KeyneLink Process – Foundation: Mission

In the KeyneLink Process, “Foundation” encompasses the organization’s vision, mission, core values and initiatives. An organization’s mission and vision are inextricably linked: a mission is the organization’s purpose and a vision is where the organization intends to go and what it will become. “A mission is a reason for being, a purpose for existing. It answers the question “what would the world miss if we ceased to exist?” Every for-profit organization needs to make money, but beyond that, what is the true purpose? To serve youth? To provide an efficient way of doing something? To make it easier for quadriplegics to get from one place to another? To help management consultants provide better services to their clients?”Defining your mission is an important purpose for your organization. It gets senior executives in touch with its larger purpose beyond making money for its owners. It creates a focus for the organization’s vision and it motivates employees to get up in the morning. Does your mission motivate others? Does it articulate clearly the reason it exists?

It’s important for senior leadership to manage both the vision and the mission. All businesses would operate better if senior leadership knew that employees were looking at them with this thought in their heads all the time: “I can’t hit a target I can’t see.” Your vision and mission help paint a clear picture of the target!

The wisdom from this blog post came from KeyneLink’s strategy-execution manual. The KeyneLink system helps senior leadership deliver faster, better decisions, while building a world-class execution capability throughout their company. More to come!

Click here to go to Keyne Insight’s Website.

Click here to learn more about KeyneLink’s Strategy Execution Management System.

Gary Tomlinson
(919) 847-6235

About Gary Tomlinson

Gary Tomlinson has been an entrepreneur and business owner for over 40 years. Today he is a leadership consultant and executive coach specializing in executive team alignment and organizational execution.
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1 Response to The KeyneLink Process – Foundation: Mission

  1. John Greer says:

    Hi Gary,

    You make an important point about the mission of the organization. It reminds me of a story where there was a janitor sweeping the floors. A VIP was being given a tour and he stopped and asked the man what he was doing. He answered, “I’m putting a man on the moon.” It turns out he was cleaning the floors, and the greater work was to build the means to send a man to the moon. He was very aware of the overall mission!

    Keep up the good work.

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