The American Management Association (AMA) commissioned the Human Resource Institute (HRI) to conduct a literature review and a global survey focusing on the execution of strategy. The study wanted to find out what drives execution. They found that out of the top six major areas of difference between higher and lower performers, three of them dealt with clarity. Creating a clear strategy was ranked as the single most important action for companies implementing strategies. Defining clear goals to support strategy was ranked second in importance. Having a clear focus on implementing/ executing strategy was sixth.
Change is easier when you know where you’re going and why it’s worth it. Painting a clear picture of the target is a fundamental obligation of leadership. People can’t give you what you want unless they know what it is. And because they’re not clairvoyant, you have to tell them, or better yet…sometimes you have to show them.
The KeyneLink Process focuses on clarifying and achieving organizational initiatives. The first step in successful execution management is identifying and articulating the key objectives (initiatives) for the year. This isn’t easy. Leadership has to go beyond “big-picture” wording. Now, it’s true that a compelling vision is critical. But it’s not enough. Big picture, hands-off leadership isn’t likely to work in successful execution management because the hardest part of change is precisely in the details. Ambiguity is the enemy of strategy execution. Clarity resolves resistance. Leadership has to understand how to better clarify the initiatives so that employees can translate those aspirations into actions.
KeyneLink’s system helps senior leadership deliver faster, better decisions, while building a world-class execution capability throughout their company. More to come!