Tag Archives: Strategy Execution

Strategic Commitment: Content & Context

Just like you can’t separate the message from the messenger you can’t separate content from context when it comes to establishing strategic commitment in your organization.  “There are two key dimensions to gaining and perpetuating strategic commitment: content (which most … Continue reading

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The KeyneLink Process – Foundation: Mission

In the KeyneLink Process, “Foundation” encompasses the organization’s vision, mission, core values and initiatives. An organization’s mission and vision are inextricably linked: a mission is the organization’s purpose and a vision is where the organization intends to go and what … Continue reading

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The KeyneLink Process – Articulate

Nothing is so simple that it can’t be misunderstood. Webster’s New World College Dictionary defines the word “articulate” as expressing oneself easily and clearly. It’s important that leaders articulate the company’s key initiatives (yearly objectives) in a way that employees … Continue reading

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(CSO) Chief Strategy Officer

With all the changes that have occurred in the business landscape over the past decade, it’s become ever more difficult for CEOs and COOs to devote time and energy to executing strategy within their company’s. As a result, CEOs are … Continue reading

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