Hurdle #6: The language of execution must change. Almost all of the words associated with execution have negative connotations in our culture, beginning with the word execution itself, which, of course, has another meaning: “chopping off heads.” We’ve already addressed accountability, which for many people means “somebody is going to beat me up if I don’t do what I was told to do” and even worse, the phrase hold people accountable, which might mean “if I start calling people on their failure to deliver, they’re going to start calling me on mine.”
You can add your own words (i.e., promises, stretch goals, discipline, responsibility, commitments, etc.) and ask yourself what you might hear when you hear each one. Actually, we don’t so much need to change the words; rather, we need to be clear about what we mean when we use them. We need to re-define them in the context of getting better at execution, of accomplishing our vision, our initiatives and our goals.
The following blogs will discuss other hurdles you need to be aware of in order to be successful in implementing execution management. This education comes from an article co-written by Miles Kierson and Gary Tomlinson.
The Age of Execution is Upon Us!