“The genius who cannot communicate is at the mercy of the dunce who can.”
Every day we’re required to share information, explanations, changes, ideas, directions, and viewpoints to others in our lives. Men and women who use the spoken word powerfully are the men and women who change the world…“Our World!” Effective communication is the key to business success. Who in a leadership role is exempt from the need to prompt others to think, feel, and act as they desire? We all are engaged in the effort of persuasion from the moment we are born until we draw our last breath.
In spite of the fact that causing others to think, feel, and act as we desire affects our lives more than any other single quality – only a few of us give this matter any steady consideration. The spoken word has taken a back seat to the ease and convenience of leaving messages, sending e-mail or texting. While these mediums provide positive benefits, they do not supplant the spoken word as the most effective and persuasive tool any person possesses.
The business person today who can communicate clearly with others, whether one-on-one, one-on-five, or one-on-five thousand, has enormous power. Business people, who want to get to the top of their professions and stay there, must hone their “art of telling” skills just as surely as they update their product knowledge, sales and marketing skills, and high-tech applications.
Unfortunately, most of us have had little or no training in learning to speak well. And most of us have a fear of public speaking. In fact, the fear of speaking from the stage is the number one fear in the book of lists. The good news is that speaking skills are acquirable. If you want to become a better salesperson, a better leader, a better supervisor, a better parent, a better spouse – become a better speaker. Learning to speak well will change your life. The realities are we all have to work to polish these skills. Most of us will not pay the price. For those who do, the reward is enormous!
Over the next three months Gary will continue his blog series on the Art of Telling. He believes that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling blog series is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars.