The image you present to your listener(s) consists of various components. Powerful presenters have positive images. Ineffective presenters…well, not so powerful or positive. Our image is defined by these three areas:
- Verbal (the words we use) ____%
- Vocal (the way the words are said) ____%
- Visual (gestures, eyes, face, body) ____%
Before clicking on “continue reading,” what percentages do you think correspond with verbal, vocal and visual above? For example, do you think it’s 33%, 33% and 33%? Or do you think it could be 25%, 25% and 50%? What’s your guess?
The actual answers are eye opening. Verbal is 7%, Vocal is 38% and Visual is 55%. Does this mean that what a speaker says is less important than how he/she says it or how he/she looks while saying it? Not at all! The point is – that verbal, vocal and visual impressions combine to create an effective, memorable message.
Words convey information. Nonverbal communications add meaning to the information. It boils down to what we say and how we say it and what we do and how we do it. The next time you’re preparing for a speech or a presentation, remember that your script is only part of your image. Don’t forget about your vocal variety (tone) and your body language. Remember, you can’t separate the speech from the speaker!
Over the summer Gary will continue his blog series on the Art of Telling. He believes that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling blog series is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars.