Art of Telling – Three Satisfactions

The Essence of Communication!

In 1999 I attended a two part seminar entitled; The Effective Use of Language. At the end of the first evening I went up to the presenter, Frank Patterson and introduced myself. I told him I was interested in becoming a better public speaker and that I had recently enrolled in Ty Boyd’s Excellence in Speaking Institute. Mr. Patterson asked why I wanted to become a better speaker. I explained that I had been lecturing at North Carolina State University for over 10 years and was beginning to speak to more and more professional business audiences. I enjoyed being in front of an audience but I still got nervous and felt I could use additional professional speaking education to become better. Mr. Patterson asked me to wait for him and went out to his car to retrieve a set of tapes.

When he came back to the room he handed me an attractive box set of six cassette tapes. The tape series was entitled; Telling. He said he no longer presented on this topic but he thought I would enjoy the tapes and would learn a lot from them. He was so right! I went back to my office and listened to all six tapes. Then I listened to them again. Then I listened to them a third time and took careful notes. Although I learned a lot from the entire series there was one thing that stood out. It’s what I call the “essence of effective communication.”

Mr. Patterson said there are Three Satisfactions that all presenters want from their listeners. They are:

1. Attention – All presenters want their listener’s attention.
2. Belief – All presenters want their listener’s to accept their ideas.
3. Action – All presenters want their words to persuade others to feel, think and act as they want them to.

When we present, whether to an audience of 1, 5 or 500, we want their attention, their belief and their action. However, in order to get those three things we must deliver certain satisfactions back to the listener. Those satisfactions will be discussed in my next blog post.

Over the summer Gary will continue his blog series on the Art of Telling. He believes that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling blog series is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars. Click here to read Gary’s notes on Telling by Frank Patterson.

Gary Tomlinson
(919) 847-6235

About Gary Tomlinson

Gary Tomlinson has been an entrepreneur and business owner for over 40 years. Today he is a leadership consultant and executive coach specializing in executive team alignment and organizational execution.
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