“Half the world is composed of people who have something to say and can’t; the other half have nothing to say and keep saying it.”
Having something important to say is half the battle. The other half is being able to say it. Public speaking education tells us that we cannot separate the message from the messenger. In fact, it tells us that the messenger has more influence on the listener than the message itself. So it isn’t just what we say, but how we say it. And not just what we do, but how we do it.
In essence, you can’t separate the message from the messenger. You can’t differentiate the speech from the speaker or the delivery from the message. No matter how skillful you are at speaking, you will not be an effective communicator if you have nothing important to say or if the words and phrases you choose are inappropriate for the occasion. Nor can you be an effective communicator if you do not master the fundamentals of good delivery. And as important as story telling is to the selling process, the most important element may be the development of good communication skills for the “Messengers.”
Unfortunately, most of us have had little or no training in learning to speak well. And most of us have a fear of public speaking. The good news is that speaking skills are acquirable. If you want to become a better salesperson, a better leader, a better supervisor – become a better speaker. Learning to speak well will change your life. The realities are we all have to work to polish these skills. Most of us will not pay the price. For those who do, the reward is enormous.
“When we pay the price of learning to speak well, we have vaulted ahead of 95% of the people who would compete with us in the marketplace.”
Gary believes that speaking skills are required and acquirable for today’s business professional. The purpose of the Art of Telling blog series is to enable readers to develop the communication and presentation skills that will serve them a lifetime. Click here to see more on Gary’s Art of Telling programs and seminars.